Exceptional people on a big mission
Help us make quality healthcare more accessible for the people of Australia
ABOUT SMILE
Smile is a dynamic national organisation that is based in Australia and was founded in 2006. It is powered by a talented and dedicated team. Our organisation consists of 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover. We have 4,000+ Dentists, 12,000+ Support Team, 1,000+ locations, and nearly 1.1M Members nationally. Smile is experiencing rapid growth as a result of imagineering, blue ocean strategies, and a mission-focused team.
THE MISSION
Smile was founded because we believe that quality health care is fundamental to the enjoyment of life. We believe that a beautiful, healthy smile for life raises our self-esteem, confidence, and spirit. We believe that a beautiful smile and good oral health lead to a healthier and happier life. We also know that poor oral health is linked to serious health conditions such as heart disease, diabetes, stroke, premature birth, and Alzheimer's.
Smile's mission is to revolutionise quality healthcare accessibility and affordability for the people of Australia. We want to ensure that everyone can visit the dentist regularly. If there is a person in Australia who can’t afford a beautiful, healthy smile and great oral health then this matters to us even if this person isn’t our friend or family. We believe we are a group of smaller families that make up a larger family, Australia.
THE OPPORTUNITY
- Join Smile, where there's a culture of excellence and remote work thrives! You have the opportunity to make a positive and sustainable impact on people’s lives every day and throughout the country.
- You will get the opportunity to work with an exceptional leadership team. Our guidance will assist you to reach new heights and achieve the 'best you'.
- We champion independent ownership amongst effective team members, empowering you to take initiative, make decisions, and drive projects forward with confidence.
- Collaborate with a dedicated and talented team who are also friendly, supportive, trustworthy, enduring, and inspiring. You'll always feel connected and empowered whether it's through virtual meetings or shared documents.
- And let's talk about rewards! The exceptional and successful applicant will earn beyond local market standards with opportunities to take on more responsibilities and challenges while enjoying the convenience of remote work.
- For those local to our headquarters, enjoy a vibrant city workspace with plenty of natural light and scenic river views. Amenities like cafes, bars, yoga studios, and 24-hour gyms are at your fingertips.
- For our remote team, enjoy top-of-the-line technology set-up and a positive work environment conducive to productivity. Our remote work approach ensures that Smile achieves its goals and you excel, personally and professionally.
- Smile is the ultimate package. Join us for a challenging mission, exceptional team, inspiring culture, opportunity to impact, impressive rewards, remote working, and an exciting future!
THE CULTURE
Smile is a place where successful and dedicated people come together and work harmoniously to make a positive and sustainable difference in the lives of millions of people and Australia. It is a place for exceptional people who desire to work with other exceptional people. We embrace diversity and initiative as we know that it takes a myriad of ideas, expertise, and approaches to achieve success and longevity.
Our culture fosters imagination, initiative, and excellence by providing an environment where there is a contest of ideas. We relish solving problems elegantly and effectively. The team is encouraged to try ideas and challenge the status quo. We say that we play with ‘live ammo’ meaning that ideas can become a strategy within minutes. We move quickly to stress test ideas and move even more quickly to trial, monitor, tweak, and repeat.
Our Team welcomes open feedback. We appreciate that mistakes and discomfort are an opportunity for growth for everyone. Smile embraces thoughtful disagreement as we know it's not about who’s idea and work but about the best idea and outcome. We frown on ego and politicking as it clouds judgment and isn't conducive to achieving genuine excellence. We are self-assured and quietly confident.
OUR PRINCIPLES
Integrity
Consistently honest, ethical and trustworthy in all dealings
Collaboration
Listening and helping the team succeed each day
Accountability
Take ownership and deliver on your promises
Respect
Appreciate unique perspectives and input of your team
Excellence
Commit to being outstanding in all that you do
WHAT WE LOOK FOR
Excellent problem solving
You enjoy learning
You are driven
Commercial acumen
Interpersonal skills
Excellent communication
OPEN POSITIONS
ROLE OBJECTIVES
As a B2B Marketing Manager at Smile, your primary goal is to help define Smile’s Enterprise Dental Cover and drive its growth. The role focuses on developing and executing strategic marketing plans to generate inbound interest, increase enterprise cover sales, and expand Smile’s health network. This requires a data-driven approach and leveraging artificial intelligence (AI) tools to optimise marketing efforts and achieve aggressive growth targets.
Collaboration is key to success in this role. You will work closely with partnerships, product, information technology, and testing teams to ensure marketing efforts align with product development and user experience enhancements. Your contributions will directly influence Smile’s position as a market leader in healthcare accessibility and affordability.
The position will have a full-time commitment of 40 hours per week with at least 6 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)
ABOUT SMILE
Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has been operating successfully with a globally distributed team since 2017.
AMAZING REASONS TO WORK WITH SMILE
- 100% Remote: Enjoy the flexibility and convenience of working from anywhere.
- Full-Time Position: Secure a stable and consistent work schedule.
- Similar Time Zone: Work seamlessly with a team in a compatible time zone.
- Established Company: Join a nearly 20-year-old successful & growing organisation.
- National Presence: Be part of a national Australian company.
- Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
- Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.
- Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.
- Data-Driven Decision-Making: Utilize data insights to drive strategic marketing efforts, personalise campaigns, and enhance customer engagement.
- High-Impact Role: Shape the company’s brand identity, customer journey, and digital growth strategy.
KEY RESPONSIBILITIES
Inbound Marketing Strategy Development
Enterprise Dental Cover Expansion
Lead Generation & Nurturing
Sales Enablement
KEY PERFORMANCE INDICATORS
- Enterprise Leads: The total number of enterprise dental cover leads generated and those converted into Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
- Enterprise Customers and Sales: The number of enterprise deals closed and the revenue generated from enterprise clients.
- Conversion Rates: Measure the conversion rates at each buyer journey stage, from lead generation to closed sales. Track landing page performance to identify high-converting assets and optimise underperforming ones.
- Lead Nurturing Effectiveness: Track the ROI of marketing campaigns by analysing Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV). Measure engagement metrics, such as email open rates and click-through rates. Track the time taken for leads to move through the sales funnel.
REQUIREMENTS
This FULL-TIME ROLE will only suit someone who also meets the following requirements:
- Strong experience in strategic marketing and campaign management.
- Ability to conduct market research and competitor analysis.
- Skilled in working with cross-functional teams to align marketing efforts.
- Proficient in creating content and managing brand messaging.
- A data-driven approach to decision-making and performance tracking.
- Familiarity with AI tools to enhance marketing efficiency.
- Excellent communication and collaboration skills.
- Strong problem-solving and adaptability in dynamic environments.
- Hands-on experience with CRM, marketing automation, and analytics tools.
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!