Exceptional people on a big mission
Help us make quality healthcare more accessible for the people of Australia
ABOUT SMILE
Smile is a dynamic and disruptive organisation powered by a talented and dedicated Team. Our organisation consists of 4 arms including a National Dental Network, National Dental Cover, Health Fund Partnerships, and Projects & Investments. We have over 2,500 Partner Dentists and 7,000 Support Team, nearly 750 locations nationally, nearly 1.1M Members, and 9 Health Fund Partners. We’ve achieved all this in just 7 short years. Smile is experiencing rapid growth as a result of imagineering, blue ocean strategies, and a mission focused team
THE MISSION
Smile was founded because we believe that quality health care is fundamental to the enjoyment of life. We believe that a beautiful, healthy smile for life raises our self-esteem, confidence and spirit. We believe that a beautiful smile and good oral health leads to a healthier and happier life. We also know that poor oral health is linked to serious health conditions such as heart disease, diabetes, stroke, premature birth and Alzheimer's.
Smile’s mission is to make quality dental care more affordable and accessible for the people of Australia. We want to ensure that everyone can visit the dentist regularly. If there is a person in Australia who can’t afford a beautiful, healthy smile and great oral health then this matters to us even if this person isn’t our friend or family. We believe we are a group of smaller families that make up a larger family, Australia.
THE OPPORTUNITY
- Smile has a culture of unrelenting excellence and provides the real opportunity to make a positive and sustainable impact on people’s lives every day and throughout the entire country.
- You will have access to ongoing training and exceptional mentors plus the opportunity to have quarterly professional development sessions designed to achieve the 'best you'.
- You will work with a wonderfully dedicated and talented team who are also friendly, supportive, trustworthy, enduring and inspiring.
- You're welcome to take on more responsibilities and challenges plus earn bonuses and become an owner by earning shares and dividends in smile.com.au.
- Our headquarters are located within the inner-city on the top floor with plenty of natural light and unobstructed views of the city, river and blue skies along with lovely gardens.
- We have onsite parking plus easy access to the citycat, bus and train. Our offices are set amongst cafes, bars, restaurants, parks, yoga studio and 24 hour gym.
- Smile is the ultimate package. Challenging Mission, exceptional Team, inspiring Culture, opportunity to Impact, uncapped performance Rewards, and exciting Future.
THE CULTURE
Smile is a place where talented and dedicated people come together and work harmoniously to make a positive and sustainable difference in the lives of millions of people and our country. It is a place for exceptional people who desire working with other exceptional people. We embrace diversity and initiative as we know that it takes a myriad of ideas, expertise, and approaches to achieve success and longevity.
Our culture fosters imagination, initiative, and excellence by providing an environment where there is a contest of ideas. We relish solving problems elegantly and effectively. Team are encouraged to trial ideas and challenge the status quo. We say that we play with ‘live ammo’ meaning that ideas can become strategy within minutes. We move quickly to stress test ideas and move even more quickly to trial, monitor, tweak and repeat.
Our Team welcomes open feedback. We appreciate that mistakes and discomfort are an opportunity for growth for everyone. Smile embraces thoughtful disagreement as we know its not about who’s idea and work but about the best idea and outcome. We frown on ego and politicking as it clouds judgment and isn't conducive to achieving genuine excellence. We are self-assured and quietly confident.
OUR PRINCIPLES
Integrity
Consistently honest, ethical and trustworthy in all dealings
Collaboration
Listening and helping the team succeed each day
Accountability
Take ownership and deliver on your promises
Respect
Appreciate unique perspectives and input of your team
Excellence
Commit to being outstanding in all that you do
WHAT WE LOOK FOR
What we always look for in our Team.
Excellent problem solving
You enjoy learning
You are driven
WHAT WE WISH FOR
These are seen as an added bonus. If you’re not strong in these areas, our Professional Development Program will support you to develop these skills.
Commercial acumen
Interpersonal skills
Excellent communication
POSITIONS AVAILABLE
ROLE OBJECTIVES
This performance profile aims to attract a Marketing Lead at Smile with a proven track record for leading high-performing marketing teams, developing and executing successful marketing strategies that drive sales growth, enhance member retention, refine brand positioning, and ensure consistent messaging across all touchpoints.
The role includes leveraging artificial intelligence tools and data analytics to optimize marketing performance to scale. Specifically, the role will be responsible for achieving aggressive new member and member retention growth targets.
This role will be reporting to the CMO and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have a full-time commitment of 40 hours per week with at least 4 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)
ABOUT SMILE
Smile is a national digital health company, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has had a globally distributed team for 7+ years & maintained a 5-star rating on Upwork.
KEY PERFORMANCE INDICATORS
- Sales Growth: Achieve or exceed annual new member growth targets for both Retail (68% YOY) and Corporate Dental Cover (263% YOY).
- Retention Rates: Maintain or exceed member retention rate goals for Retail (85%) and Corporate (90%) dental cover.
- Positioning & Messaging: Ensure consistent brand positioning and messaging across all marketing channels.
- Team Growth & Engagement: Successfully recruit and onboard 5-10 new team members within specified timelines.
- Campaign Effectiveness: Increase conversion rates and lead generation metrics to achieve our aggressive growth goals.
- Budget Efficiency: Proactively manage an increasing budget tied to your ability to hit ROI targets tied to CAC and LTV targets.
KEY RESPONSIBILITIES
- Develop and implement quarterly marketing plans aligned with business goals.
- Work with company leadership to proactively report on team performance vs targets
- Developing processes to help the company get closer to our members, generating insights that improve our members’ experience and the marketing programs that attract and retain them
- Refine brand positioning and messaging to ensure consistency across all touchpoints.
- Lead the development & implementation of targeted campaigns that resonate with our target audience(s).
- Innovation & Embracing AI opportunities
- Recruit and onboard new team members to drive marketing initiatives.
- Set clear goals and KPIs for individual team members and functions.
- Foster a culture of motivation, collaboration & continuous improvement within the team.
- Implement data-driven decision-making processes to drive continuous improvement.
- Allocate & prioritise marketing budgets effectively to maximise ROI.
- Manage resources efficiently to support campaign execution & optimisation.
REQUIREMENTS
This FULL-TIME ROLE will only suit someone who also meets the following requirements:
- Has a passion for excelling in all they do, and this is evidenced in Upwork ratings/feedback or extra references provided in your application
- Has extensive experience and evidence of achieving exceptional results in Marketing Management
- Can be analytical, strategic, and creative when the role requires it
- Has perfect spoken & written English
- Has the highest integrity
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
ROLE OBJECTIVES
This performance profile aims to attract a PPC Manager with a demonstrated history of crafting and executing effective paid search campaigns across various platforms to drive traffic, conversions, and revenue growth.
As the PPC Manager at Smile, you will be responsible for optimising and expanding our paid search initiatives to increase visibility and drive qualified leads for Retail Dental Cover and Corporate Dental Cover.
This role will be reporting to the Marketing Lead and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have a part-time commitment of 20 hours per week with at least 4 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)
ABOUT SMILE
Smile is a national digital health company, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has had a globally distributed team for 7+ years & maintained a 5-star rating on Upwork.
KEY PERFORMANCE INDICATORS
- ROI (Return on Investment): Measure the return generated from PPC campaigns compared to the investment made, ensuring positive ROI for each campaign.
- CTR (Click-Through Rate): Monitor the percentage of users who click on PPC ads compared to the total number of impressions, aiming for high CTRs indicative of ad relevance and effectiveness.
- CPC (Cost Per Click): Track the average cost paid for each click on PPC ads, optimising campaigns to achieve lower CPCs while maintaining performance.
- Conversion Rate: Measure the percentage of users who take desired actions, such as filling out a form or making a purchase, after clicking on PPC ads, optimising campaigns to improve conversion rates.
- CPA (Cost Per Acquisition): Calculate the average cost incurred to acquire a new member or lead through PPC campaigns, aiming for efficient acquisition costs.
- Ad Position: Monitor the average position of PPC ads in search engine results pages (SERPs), aiming for higher ad positions to increase visibility and clicks.
KEY RESPONSIBILITIES
- Strategic Campaign Development: Develop and execute paid search strategies aligned with business goals to increase member acquisition for our dental cover products across Google, Bing and other relevant search platforms.
- Campaign Optimisation: Continuously monitor, analyse, and optimise PPC campaigns to maximise ROI, improve click-through rates, and reduce cost per acquisition across platforms. This includes optimising targeting options, ad placements, and bidding strategies.
- Keyword Research & Management: Conduct thorough keyword research to identify relevant search terms and opportunities. Manage keyword bids, ad copy, and landing page optimization to enhance campaign performance across all advertising channels.
- Budget Management: Effectively manage PPC budgets to ensure optimal allocation of funds across campaigns and channels, maintaining a balance between cost efficiency and performance.
- Testing: Develop testing hypotheses and implement prioritised testing plan to ensure continuous learning. Coordinate A/B testing of ad copy and bidding strategies to identify high-performing variations and improve overall campaign and company search performance.
- Performance Reporting: Generate regular reports on key PPC metrics, including impressions, clicks, conversions, and cost per conversion across all advertising platforms. Provide actionable insights and recommendations based on data analysis to drive continuous improvement in campaign performance.
- Collaboration and Communication: Work closely with our SEO lead and the rest of the Growth Marketing team to align PPC strategies with our organic search initiatives and overall marketing programs. Communicate campaign performance, updates, and insights effectively to stakeholders.
REQUIREMENTS
This FULL-TIME ROLE will only suit someone who also meets the following requirements:
- Has a passion for excelling in all they do, and this is evidenced in Upwork ratings/feedback or extra references provided in your application
- Has extensive experience and evidence of achieving exceptional results in PPC Management
- Can be analytical, strategic, and creative when the role requires it
- Has perfect spoken & written English
- Has the highest integrity
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
ROLE OBJECTIVES
This performance profile aims to attract an SEO Expert with a proven track record of developing & implementing successful SEO strategies for marketplaces by enhancing online visibility, driving organic traffic, & improving search engine rankings for Smile's retail & corporate dental cover.
Specifically, the role will be responsible for achieving aggressive new member and member retention growth targets.
This role will be reporting to the CMO and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have a part-time commitment of 20 hours per week with at least 4 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)
ABOUT SMILE
Smile is a national digital health company, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has had a globally distributed team for 7+ years & maintained a 5-star rating on Upwork.
KEY PERFORMANCE INDICATORS
- Organic Traffic Growth: Achieve & exceed targeted growth in organic website traffic for both retail & corporate dental cover offerings, developing new page types that leverage our marketplace content and drive increased visibility & exposure in SERPs. Research SEO best practices from other marketplaces and monitor competitor SEO performance & activity, identifying strengths, weaknesses, & opportunities for Smile to improve and differentiate its organic search presence.
- Keyword Rankings: Increase keyword rankings for targeted search terms & phrases, increasing visibility & click potential within organic search results.
- Click-Through Rate (CTR): Improve CTR metrics for organic search pages, optimising title tags, meta, & rich snippets to increase CTRs & drive more qualified traffic.
- Backlink Profile: Improve the quality & quantity of inbound links pointing to Smile's website, enhancing domain authority & trustworthiness in the eyes of search engines.
- Technical SEO Health: Conduct regular SEO audits & assessments of Smile's website, identifying technical issues, optimisation opportunities, & areas for improvement.
- Content Engagement: Increase engagement metrics, such as time on page, bounce rate, & pages per session, indicating the relevance & quality of website content to visitors.
- Local SEO Performance: Enhance local search visibility for Smile's retail dental cover offerings, improving rankings & visibility in local search results & Google My Business listings.
- AI-Driven Optimisation: Research and implement AI-driven optimisation techniques to improve SEO performance metrics.
REQUIREMENTS
This FULL-TIME ROLE will only suit someone who also meets the following requirements:
- Has a passion for excelling in all they do, and this is evidenced in Upwork ratings/feedback or extra references provided in your application
- Has extensive experience and evidence of achieving exceptional results in Marketing Management
- Can be analytical, strategic, and creative when the role requires it
- Has perfect spoken & written English
- Has the highest integrity
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
ROLE OBJECTIVES
This performance profile aims to attract a CRM Manager with a proven track record of developing & implementing successful CRM strategies for marketplaces by driving member acquisition, engagement, and retention strategies to scale Retail Dental Cover and Corporate Dental Cover at Smile.
You will utilise CRM strategies including leveraging AI technologies to enhance member onboarding, engagement, and renewal processes.
This role will be reporting to the Marketing Lead and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have a full-time commitment of 40 hours per week with at least 4 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia).
ABOUT SMILE
Smile is a national digital health company, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has had a globally distributed team for 7+ years & maintained a 5-star rating on Upwork.
KEY PERFORMANCE INDICATORS
- Email and Notification Engagement Metrics: Increase key email performance metrics (open rates, click-through rates, conversion rates, unsubscribe) and optimise mobile app notifications to improve click-through and conversion
- Onboarding: Implement and optimise campaigns designed to improve new member onboarding including mobile app usage, choosing a dentist and scanning invoices and increasing member engagement metrics (e.g. rewards, referrals, open rates, click-through rates).
- Retention: Implement and optimise email and app notification campaigns designed to improve the retention of current subscribers
- Innovation and Optimisation: Implement new AI-driven CRM features or strategies quarterly to enhance efficiency and effectiveness
KEY RESPONSIBILITIES
- Develop and execute a comprehensive CRM strategy aligned with business goals to drive YOY sales growth and retention rates to meet or exceed goals.
- Onboarding, engaging, and renewing members through email, SMS, and in-product touchpoints.
- Developing processes to help the company get closer to our members, generating insights that improve our members’ experience and the marketing programs that attract and retain them
- Refine brand positioning and messaging to ensure consistency across all touchpoints.
- Implement campaigns to increase app downloads, dental invoice scans, and overall app engagement.
- Design and execute rewards programs and referral initiatives to enhance member engagement.
- Leverage tools within ActiveCampaign including AI to optimise member engagement and conversion rates.
- Collaborate cross-functionally with marketing, sales, and product teams to enhance member journeys and experiences.
- Develop personalised communication strategies for renewals and proactive member support.
- Leverage predictive analytics to identify at-risk members and implement preemptive retention measures.
- Design and execute targeted email campaigns, workflows, and automation sequences to nurture leads and increase conversions.
- Implement a continuous testing strategy to evaluate the business impact of new subject lines, email creative, and email frequency
- Utilise data analytics and AI-driven insights to optimise campaign performance and member segmentation.
- Oversee CRM database integrity and ensure accurate member data management.
- Analyse member behavior, trends, and feedback to inform strategic decision-making and improve the member experience.
- Stay updated on CRM technologies and industry best practices to drive continuous improvement and innovation in member engagement strategies.
- Explore and implement AI-driven solutions to personalise member interactions and enhance sales processes.
REQUIREMENTS
This FULL-TIME ROLE will only suit someone who also meets the following requirements:
- Has a passion for excelling in all they do, and this is evidenced in Upwork ratings/feedback or extra references provided in your application
- Has extensive experience and evidence of achieving exceptional results in CRM Management
- Can be analytical, strategic, and creative when the role requires it
- Has perfect spoken & written English
- Has the highest integrity
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
ROLE OBJECTIVES
This performance profile aims to attract a Content Marketer with a proven and successful track record of developing compelling and strategic content that resonates with our target audience across all stages of the member journey. This role includes leveraging artificial intelligence tools to optimise content performance to drive sales growth and member retention.
This role will be reporting to the Marketing Lead and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions.
The position will have a part-time commitment of 20 hours per week with at least 4 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)
ABOUT SMILE
Smile is a national digital health company, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has had a globally distributed team for 7+ years & maintained a 5-star rating on Upwork.
KEY PERFORMANCE INDICATORS
- Cost per new piece of content
- Content engagement
- Expanding into new mediums (infographics, video)
KEY RESPONSIBILITIES
- Develop & execute a comprehensive content marketing strategy aligned with company objectives & member personas to drive engagement across each stage of the member funnel. brand awareness, lead generation, member engagement & retention.
- Utilise AI-driven insights to identify content opportunities, and optimise content performance and audience targeting.
- Produce high-quality and engaging content across various platforms (website, social media, email etc.) that educates, informs, and inspires our audience.
- Update and refresh existing content to ensure relevance and maximise SEO impact.
- Develop content tailored to each stage of the member journey, from awareness to conversion, retention, and re-join.
- Implement personalised content strategies using AI tools to enhance member engagement and conversion rates.
- Monitor campaign performance, analyse results, and iterate strategies based on data-driven insights.
- Leverage AI-powered analytics to refine content delivery and distribution strategies.
REQUIREMENTS
This FULL-TIME ROLE will only suit someone who also meets the following requirements:
- Has a passion for excelling in all they do, and this is evidenced in Upwork ratings/feedback or extra references provided in your application
- Has extensive experience and evidence of achieving exceptional results in Content Management
- Can be analytical, strategic, and creative when the role requires it
- Has perfect spoken & written English
- Has the highest integrity
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!