Exceptional people on a big mission
Help us make quality healthcare more accessible for the people of Australia
ABOUT SMILE
Smile is a dynamic national organisation that is based in Australia and was founded in 2006. It is powered by a talented and dedicated team. Our organisation consists of 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover. We have 4,000+ Dentists, 12,000+ Support Team, 1,000+ locations, and nearly 1.1M Members nationally. Smile is experiencing rapid growth as a result of imagineering, blue ocean strategies, and a mission-focused team.
THE MISSION
Smile was founded because we believe that quality health care is fundamental to the enjoyment of life. We believe that a beautiful, healthy smile for life raises our self-esteem, confidence, and spirit. We believe that a beautiful smile and good oral health lead to a healthier and happier life. We also know that poor oral health is linked to serious health conditions such as heart disease, diabetes, stroke, premature birth, and Alzheimer's.
Smile's mission is to revolutionise quality healthcare accessibility and affordability for the people of Australia. We want to ensure that everyone can visit the dentist regularly. If there is a person in Australia who can’t afford a beautiful, healthy smile and great oral health then this matters to us even if this person isn’t our friend or family. We believe we are a group of smaller families that make up a larger family, Australia.
THE OPPORTUNITY
- Join Smile, where there's a culture of excellence and remote work thrives! You have the opportunity to make a positive and sustainable impact on people’s lives every day and throughout the country.
- You will get the opportunity to work with an exceptional leadership team. Our guidance will assist you to reach new heights and achieve the 'best you'.
- We champion independent ownership amongst effective team members, empowering you to take initiative, make decisions, and drive projects forward with confidence.
- Collaborate with a dedicated and talented team who are also friendly, supportive, trustworthy, enduring, and inspiring. You'll always feel connected and empowered whether it's through virtual meetings or shared documents.
- And let's talk about rewards! The exceptional and successful applicant will earn beyond local market standards with opportunities to take on more responsibilities and challenges while enjoying the convenience of remote work.
- For those local to our headquarters, enjoy a vibrant city workspace with plenty of natural light and scenic river views. Amenities like cafes, bars, yoga studios, and 24-hour gyms are at your fingertips.
- For our remote team, enjoy top-of-the-line technology set-up and a positive work environment conducive to productivity. Our remote work approach ensures that Smile achieves its goals and you excel, personally and professionally.
- Smile is the ultimate package. Join us for a challenging mission, exceptional team, inspiring culture, opportunity to impact, impressive rewards, remote working, and an exciting future!
THE CULTURE
Smile is a place where successful and dedicated people come together and work harmoniously to make a positive and sustainable difference in the lives of millions of people and Australia. It is a place for exceptional people who desire to work with other exceptional people. We embrace diversity and initiative as we know that it takes a myriad of ideas, expertise, and approaches to achieve success and longevity.
Our culture fosters imagination, initiative, and excellence by providing an environment where there is a contest of ideas. We relish solving problems elegantly and effectively. The team is encouraged to try ideas and challenge the status quo. We say that we play with ‘live ammo’ meaning that ideas can become a strategy within minutes. We move quickly to stress test ideas and move even more quickly to trial, monitor, tweak, and repeat.
Our Team welcomes open feedback. We appreciate that mistakes and discomfort are an opportunity for growth for everyone. Smile embraces thoughtful disagreement as we know it's not about who’s idea and work but about the best idea and outcome. We frown on ego and politicking as it clouds judgment and isn't conducive to achieving genuine excellence. We are self-assured and quietly confident.
OUR PRINCIPLES
Integrity
Consistently honest, ethical and trustworthy in all dealings
Collaboration
Listening and helping the team succeed each day
Accountability
Take ownership and deliver on your promises
Respect
Appreciate unique perspectives and input of your team
Excellence
Commit to being outstanding in all that you do
WHAT WE LOOK FOR
Excellent problem solving
You enjoy learning
You are driven
Commercial acumen
Interpersonal skills
Excellent communication
POSITIONS AVAILABLE
ROLE OBJECTIVES
This performance profile aims to attract a Marketing Lead at Smile with a proven track record for leading high-performing marketing teams, developing and executing successful marketing strategies that drive sales growth, enhance member retention, refine brand positioning, and ensure consistent messaging across all touchpoints.
The role includes leveraging artificial intelligence tools and data analytics to optimize marketing performance to scale. Specifically, the role will be responsible for achieving aggressive new member and member retention growth targets.
This role will be reporting to the CMO and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have a full-time commitment of 40 hours per week with at least 4 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)
ABOUT SMILE
Smile is a national digital health company, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has been operating successfully with a globally distributed team since 2017.
KEY PERFORMANCE INDICATORS
- Sales Growth: Achieve or exceed annual new member growth targets for both Retail (68% YOY) and Corporate Dental Cover (263% YOY).
- Retention Rates: Maintain or exceed member retention rate goals for Retail (85%) and Corporate (90%) dental cover.
- Positioning & Messaging: Ensure consistent brand positioning and messaging across all marketing channels.
- Team Growth & Engagement: Successfully recruit and onboard 5-10 new team members within specified timelines.
- Campaign Effectiveness: Increase conversion rates and lead generation metrics to achieve our aggressive growth goals.
- Budget Efficiency: Proactively manage an increasing budget tied to your ability to hit ROI targets tied to CAC and LTV targets.
KEY RESPONSIBILITIES
- Develop and implement quarterly marketing plans aligned with business goals.
- Work with company leadership to proactively report on team performance vs targets
- Developing processes to help the company get closer to our members, generating insights that improve our members’ experience and the marketing programs that attract and retain them
- Refine brand positioning and messaging to ensure consistency across all touchpoints.
- Lead the development & implementation of targeted campaigns that resonate with our target audience(s).
- Innovation & Embracing AI opportunities
- Recruit and onboard new team members to drive marketing initiatives.
- Set clear goals and KPIs for individual team members and functions.
- Foster a culture of motivation, collaboration & continuous improvement within the team.
- Implement data-driven decision-making processes to drive continuous improvement.
- Allocate & prioritise marketing budgets effectively to maximise ROI.
- Manage resources efficiently to support campaign execution & optimisation.
REQUIREMENTS
This FULL-TIME ROLE will only suit someone who also meets the following requirements:
- Has a passion for excelling in all they do, and this is evidenced in references provided in your application
- Has extensive experience and evidence of achieving exceptional results in Marketing Management
- Can be analytical, strategic, and creative when the role requires it
- Has perfect spoken & written English
- Has the highest integrity
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
ROLE OBJECTIVES
This performance profile aims to attract a PPC Manager with a demonstrated history of crafting and executing effective paid search campaigns across various platforms to drive traffic, conversions, and revenue growth.
As the PPC Manager at Smile, you will be responsible for optimising and expanding our paid search initiatives to increase visibility and drive qualified leads for Retail Dental Cover and Corporate Dental Cover.
This role will be reporting to the Marketing Lead and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have a part-time commitment of 20 hours per week with at least 4 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)
ABOUT SMILE
Smile is a national digital health company, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has been operating successfully with a globally distributed team since 2017.
KEY PERFORMANCE INDICATORS
- ROI (Return on Investment): Measure the return generated from PPC campaigns compared to the investment made, ensuring positive ROI for each campaign.
- CTR (Click-Through Rate): Monitor the percentage of users who click on PPC ads compared to the total number of impressions, aiming for high CTRs indicative of ad relevance and effectiveness.
- CPC (Cost Per Click): Track the average cost paid for each click on PPC ads, optimising campaigns to achieve lower CPCs while maintaining performance.
- Conversion Rate: Measure the percentage of users who take desired actions, such as filling out a form or making a purchase, after clicking on PPC ads, optimising campaigns to improve conversion rates.
- CPA (Cost Per Acquisition): Calculate the average cost incurred to acquire a new member or lead through PPC campaigns, aiming for efficient acquisition costs.
- Ad Position: Monitor the average position of PPC ads in search engine results pages (SERPs), aiming for higher ad positions to increase visibility and clicks.
KEY RESPONSIBILITIES
- Strategic Campaign Development: Develop and execute paid search strategies aligned with business goals to increase member acquisition for our dental cover products across Google, Bing and other relevant search platforms.
- Campaign Optimisation: Continuously monitor, analyse, and optimise PPC campaigns to maximise ROI, improve click-through rates, and reduce cost per acquisition across platforms. This includes optimising targeting options, ad placements, and bidding strategies.
- Keyword Research & Management: Conduct thorough keyword research to identify relevant search terms and opportunities. Manage keyword bids, ad copy, and landing page optimization to enhance campaign performance across all advertising channels.
- Budget Management: Effectively manage PPC budgets to ensure optimal allocation of funds across campaigns and channels, maintaining a balance between cost efficiency and performance.
- Testing: Develop testing hypotheses and implement prioritised testing plan to ensure continuous learning. Coordinate A/B testing of ad copy and bidding strategies to identify high-performing variations and improve overall campaign and company search performance.
- Performance Reporting: Generate regular reports on key PPC metrics, including impressions, clicks, conversions, and cost per conversion across all advertising platforms. Provide actionable insights and recommendations based on data analysis to drive continuous improvement in campaign performance.
- Collaboration and Communication: Work closely with our SEO lead and the rest of the Growth Marketing team to align PPC strategies with our organic search initiatives and overall marketing programs. Communicate campaign performance, updates, and insights effectively to stakeholders.
REQUIREMENTS
This FULL-TIME ROLE will only suit someone who also meets the following requirements:
- Has a passion for excelling in all they do, and this is evidenced in references provided in your application
- Has extensive experience and evidence of achieving exceptional results in PPC Management
- Can be analytical, strategic, and creative when the role requires it
- Has perfect spoken & written English
- Has the highest integrity
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
ROLE OBJECTIVES
This performance profile aims to attract an SEO Expert with a proven track record of developing & implementing successful SEO strategies for marketplaces by enhancing online visibility, driving organic traffic, & improving search engine rankings for Smile's retail & corporate dental cover.
Specifically, the role will be responsible for achieving aggressive new member and member retention growth targets.
This role will be reporting to the CMO and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have a part-time commitment of 20 hours per week with at least 4 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)
ABOUT SMILE
Smile is a national digital health company, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has been operating successfully with a globally distributed team since 2017.
KEY PERFORMANCE INDICATORS
- Organic Traffic Growth: Achieve & exceed targeted growth in organic website traffic for both retail & corporate dental cover offerings, developing new page types that leverage our marketplace content and drive increased visibility & exposure in SERPs. Research SEO best practices from other marketplaces and monitor competitor SEO performance & activity, identifying strengths, weaknesses, & opportunities for Smile to improve and differentiate its organic search presence.
- Keyword Rankings: Increase keyword rankings for targeted search terms & phrases, increasing visibility & click potential within organic search results.
- Click-Through Rate (CTR): Improve CTR metrics for organic search pages, optimising title tags, meta, & rich snippets to increase CTRs & drive more qualified traffic.
- Backlink Profile: Improve the quality & quantity of inbound links pointing to Smile's website, enhancing domain authority & trustworthiness in the eyes of search engines.
- Technical SEO Health: Conduct regular SEO audits & assessments of Smile's website, identifying technical issues, optimisation opportunities, & areas for improvement.
- Content Engagement: Increase engagement metrics, such as time on page, bounce rate, & pages per session, indicating the relevance & quality of website content to visitors.
- Local SEO Performance: Enhance local search visibility for Smile's retail dental cover offerings, improving rankings & visibility in local search results & Google My Business listings.
- AI-Driven Optimisation: Research and implement AI-driven optimisation techniques to improve SEO performance metrics.
REQUIREMENTS
This FULL-TIME ROLE will only suit someone who also meets the following requirements:
- Has a passion for excelling in all they do, and this is evidenced in references provided in your application
- Has extensive experience and evidence of achieving exceptional results in Marketing Management
- Can be analytical, strategic, and creative when the role requires it
- Has perfect spoken & written English
- Has the highest integrity
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
ROLE OBJECTIVES
This performance profile aims to attract a CRM Manager with a proven track record of developing & implementing successful CRM strategies for marketplaces by driving member acquisition, engagement, and retention strategies to scale Retail Dental Cover and Corporate Dental Cover at Smile.
You will utilise CRM strategies including leveraging AI technologies to enhance member onboarding, engagement, and renewal processes.
This role will be reporting to the Marketing Lead and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have a full-time commitment of 40 hours per week with at least 4 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia).
ABOUT SMILE
Smile is a national digital health company, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has been operating successfully with a globally distributed team since 2017.
KEY PERFORMANCE INDICATORS
- Email and Notification Engagement Metrics: Increase key email performance metrics (open rates, click-through rates, conversion rates, unsubscribe) and optimise mobile app notifications to improve click-through and conversion
- Onboarding: Implement and optimise campaigns designed to improve new member onboarding including mobile app usage, choosing a dentist and scanning invoices and increasing member engagement metrics (e.g. rewards, referrals, open rates, click-through rates).
- Retention: Implement and optimise email and app notification campaigns designed to improve the retention of current subscribers
- Innovation and Optimisation: Implement new AI-driven CRM features or strategies quarterly to enhance efficiency and effectiveness
KEY RESPONSIBILITIES
- Develop and execute a comprehensive CRM strategy aligned with business goals to drive YOY sales growth and retention rates to meet or exceed goals.
- Onboarding, engaging, and renewing members through email, SMS, and in-product touchpoints.
- Developing processes to help the company get closer to our members, generating insights that improve our members’ experience and the marketing programs that attract and retain them
- Refine brand positioning and messaging to ensure consistency across all touchpoints.
- Implement campaigns to increase app downloads, dental invoice scans, and overall app engagement.
- Design and execute rewards programs and referral initiatives to enhance member engagement.
- Leverage tools within ActiveCampaign including AI to optimise member engagement and conversion rates.
- Collaborate cross-functionally with marketing, sales, and product teams to enhance member journeys and experiences.
- Develop personalised communication strategies for renewals and proactive member support.
- Leverage predictive analytics to identify at-risk members and implement preemptive retention measures.
- Design and execute targeted email campaigns, workflows, and automation sequences to nurture leads and increase conversions.
- Implement a continuous testing strategy to evaluate the business impact of new subject lines, email creative, and email frequency
- Utilise data analytics and AI-driven insights to optimise campaign performance and member segmentation.
- Oversee CRM database integrity and ensure accurate member data management.
- Analyse member behavior, trends, and feedback to inform strategic decision-making and improve the member experience.
- Stay updated on CRM technologies and industry best practices to drive continuous improvement and innovation in member engagement strategies.
- Explore and implement AI-driven solutions to personalise member interactions and enhance sales processes.
REQUIREMENTS
This FULL-TIME ROLE will only suit someone who also meets the following requirements:
- Has a passion for excelling in all they do, and this is evidenced in references provided in your application
- Has extensive experience and evidence of achieving exceptional results in CRM Management
- Can be analytical, strategic, and creative when the role requires it
- Has perfect spoken & written English
- Has the highest integrity
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
ROLE OBJECTIVES
This performance profile aims to attract a Content Marketer with a proven and successful track record of developing compelling and strategic content that resonates with our target audience across all stages of the member journey. This role includes leveraging artificial intelligence tools to optimise content performance to drive sales growth and member retention.
This role will be reporting to the Marketing Lead and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions.
The position will have a part-time commitment of 20 hours per week with at least 4 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)
ABOUT SMILE
Smile is a national digital health company, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has been operating successfully with a globally distributed team since 2017.
KEY PERFORMANCE INDICATORS
- Cost per new piece of content
- Content engagement
- Expanding into new mediums (infographics, video)
KEY RESPONSIBILITIES
- Develop & execute a comprehensive content marketing strategy aligned with company objectives & member personas to drive engagement across each stage of the member funnel. brand awareness, lead generation, member engagement & retention.
- Utilise AI-driven insights to identify content opportunities, and optimise content performance and audience targeting.
- Produce high-quality and engaging content across various platforms (website, social media, email etc.) that educates, informs, and inspires our audience.
- Update and refresh existing content to ensure relevance and maximise SEO impact.
- Develop content tailored to each stage of the member journey, from awareness to conversion, retention, and re-join.
- Implement personalised content strategies using AI tools to enhance member engagement and conversion rates.
- Monitor campaign performance, analyse results, and iterate strategies based on data-driven insights.
- Leverage AI-powered analytics to refine content delivery and distribution strategies.
REQUIREMENTS
This PART-TIME ROLE will only suit someone who also meets the following requirements:
- Has a passion for excelling in all they do, and this is evidenced in references provided in your application
- Has extensive experience and evidence of achieving exceptional results in Content Management
- Can be analytical, strategic, and creative when the role requires it
- Has perfect spoken & written English
- Has the highest integrity
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
ROLE OBJECTIVES
The Senior PHP Developer plays a pivotal role in leading the technical aspects of software development projects.
This role will be reporting to the Head of IT and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions.
The position will have a full-time commitment of 40 hours per week with at least 6 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)
ABOUT SMILE
Smile is a national digital health company, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has been operating successfully with a globally distributed team since 2017.
KEY RESPONSIBILITIES
- Develop new features, fix bugs, and manage hosting infrastructure for our member and partner portals.
- Write clean, efficient code with high test coverage using the PHP Laravel framework
- Comprehensively document/comment on code for readability and future modification.
- Manage git repositories, flows, and code releases in collaboration with other team members and external vendors.
- Manage PostgreSQL databases to create and run data queries and reports.
- Create, update, document, and manage a REST API for use in other applications and integrations with high availability.
- Collaborate on both front-end and back-end development to optimize software for Google SEO, CRO, PPC, and pass or exceed Google Core Web Vitals assessments.
- Identifying new technologies, platforms, and tools that can increase the efficiency of development and team management.
- Participate in long-term planning activities such as product roadmaps, backlog estimation, prioritisation, and strategy.
- Coordinate with third-party system managers to coordinate integrations where relevant.
- Develop and execute secure and effective data procedures.
- Ensure data is handled in line with security best practices and Smile privacy expectations.
KEY PERFORMANCE INDICATORS
- Code Quality: Measure code quality metrics such as code reviews, code coverage, and static code analysis results.
- Delivery Time: Track the time to deliver features or bug fixes from initial implementation to deployment.
- Customer Satisfaction: Monitoring of customer feedback related to the quality and performance of software products.
- API Performance: Measure the performance and reliability of the REST API, including response times and error rates.
- System Uptime: Track the uptime of hosting infrastructure and systems, ensuring they meet uptime targets.
- Innovation Impact: Evaluate the impact of adopting innovative technologies on development efficiency and team productivity.
- Compliance Adherence: Ensure adherence to legal norms and regulations related to data security and privacy throughout all project executions.
REQUIREMENTS
This FULL-TIME ROLE will only suit someone who also meets the following requirements:
- Has a passion for excelling in all they do, and this is evidenced by excellent references.
- At least 8-10 years of experience with PHP development, and is specifically experienced in the Laravel framework.
- PostgreSQL, Gulp, Composer, npm, Pug, Blade, JavaScript, CSS, JQuery, HTML, Git/Github (repos, commits, branching, pull requests, merging etc)
- Hands-on experience with SQL schema design, SOLID principles and REST API design.
- Software testing experience using tools like PHPUnit.
- Experience managing multiple versions, deployments, and customisations of PHP software and API simultaneously.
- Extensive experience designing, initialising, and deploying dev, staging, and production servers for the team’s code to run on.
- Proven ability to plan and manage schedules, technical documentation, and code repositories.
- Has excellent spoken & written English.
- Has their tech and office set up conducive to fast, focussed, and productive remote work (e.g. high spec computer, monitors, internet over 50Mbps, backup solutions, etc.)
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
ROLE OBJECTIVES
The primary objective is to support the company's growth by leveraging artificial intelligence and data-driven insights to optimise marketing strategies. Your role will be instrumental in scaling the business and achieving aggressive sales growth targets while maintaining high retention rates.
You will be accountable for generating accurate marketing performance reports, analysing test results, and providing a centralised source of truth for all marketing metrics. Your role will be instrumental in ensuring the availability, accuracy, and timeliness of marketing data to support strategic decision-making and achieve the company's agressive growth targets.
This role will be reporting to the Head of Marketing and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions.
The position will have a full-time commitment of 40 hours per week with at least 6 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)
ABOUT SMILE
Smile is a national digital health company, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has been operating successfully with a globally distributed team since 2017.
KEY RESPONSIBILITIES
- Generate regular reports on key marketing metrics, including sales growth, retention rates, campaign performance, and ROI.
- Ensure the accuracy and completeness of marketing data by consolidating information from various sources.
- Develop dashboards and visualisation tools to present marketing performance data in an accessible and actionable format.
- Design and set up controlled experiments to test marketing hypotheses and strategies.
- Analyse test results to identify insights, trends, and opportunities for optimisation.
- Collaborate with cross-functional teams to implement learnings from tests and drive continuous improvement.
- Establish and maintain a centralised repository for all marketing data and metrics.
- Ensure data integrity and consistency across different systems and platforms.
- Implement data governance best practices to maintain the reliability and accuracy of marketing metrics.
- Segment member data to create personalised marketing communications and experiences.
- Develop targeted messaging and content based on member preferences and behaviour.
- Implement AI-driven recommendation engines to enhance cross-selling and upselling opportunities.
- Conduct market research to identify industry trends, consumer preferences, and competitive landscape.
- Analyse competitor strategies and marketing tactics to identify opportunities and threats.
- Provide strategic recommendations based on market insights to drive competitive advantage.
- Leverage artificial intelligence and machine learning algorithms to identify patterns and trends in marketing data.
- Utilise AI-powered tools for predictive modelling and optimisation of marketing strategies.
- Continuously explore new AI technologies and methodologies to enhance marketing analytics capabilities.
KEY PERFORMANCE INDICATORS
- Marketing Metric Availability & Accuracy: Ensure that all marketing metrics are consistently available and accurate, with minimal discrepancies or errors.
- Number & Timeliness of Test Readouts: Conduct a specified number of marketing tests within designated timeframes and provide timely readouts of test results for decision-making.
- Data Integrity & Governance: Maintain high standards of data integrity and governance to ensure the reliability and consistency of marketing data.
- Impact on Strategic Decision-making: Measure the impact of marketing analytics insights on strategic decision-making processes and business outcomes.
- Continuous Improvement: Demonstrate a commitment to continuous improvement by implementing learnings from test results and optimising marketing strategies accordingly.
REQUIREMENTS
This FULL-TIME ROLE will only suit someone who also meets the following requirements:
- Has a passion for excelling in all they do, and this is evidenced in references provided in your application
- Has extensive experience and evidence of achieving exceptional results in Marketing Analytics
- Can be analytical, strategic, and creative when the role requires it
- Has perfect spoken & written English
- Has the highest integrity
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!